The New SIR.com | Morar Group
Posted by The Morar Group on
"The new sir.com was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry," said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. "We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal."
The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience. High-resolution photography also plays a more prominent role.
The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location…
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