A Tale of Two Beaches: Comparing Alys and Rosemary Beach for Luxury Buyers

A Strategic Decision Between Two Icons of 30A

Tucked along the curve of Scenic Highway 30A, Alys Beach and Rosemary Beach stand as two of the most iconic coastal communities in Florida. Both designed and developed by Duany Plater Zyberk and Company (DPZ), the visionary firm behind Seaside, Rosemary and Alys intentionally reflect the core principles of “New Urbanism”: an approach to community planning that favors walkability, architectural harmony, and a deep sense of place.

To the casual visitor, they may seem cut from the same cloth with their walkable town centers, cobbled streets, striking architecture, and premium Gulf-front real estate. But seasoned buyers know: the experience of owning in each is remarkably distinct. From design…

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Strength in Selectivity: 30A's $10M+ Market Reveals Extraordinary Growth

Strength in Selectivity: 30A's $10M+ Market Reveals Extraordinary Growth

After 28 years as a real estate advisor along this remarkable coastline, I've witnessed numerous market cycles. None has been quite as fascinating as what we've observed in 30A's ultra-luxury segment over the past two years.

The numbers tell an extraordinary story. In the most exclusive segment homes commanding $10 million and above we've seen transactions more than double in just one year, with 18 properties finding new stewards compared to 8 the previous year. This analysis covers the complete market cycles from May 2023 through April 2025, with data current as of May 20, 2025.

The Quiet Boom

What makes this surge particularly fascinating to me is how it has…

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38 South Cartagena: Honoring Rosemary Beach’s Past, Defining Its Future

38 South Cartagena: Honoring Rosemary Beach’s Past, Defining Its Future

38 South Cartagena embodies the essence of what Rosemary Beach was designed to be, while offering a glimpse into its future. This rare 75-foot Gulf-front parcel features a three-bedroom main home, inspired by the iconic Pitot House in New Orleans, and a charming one-bedroom carriage house for effortless guest accommodations.

A part of the original beachfront in the community, this property reflects the charismatic Creole architecture envisioned for Rosemary Beach, with a distinctive roofline and sweeping views of the Gulf’s rolling waves. Surrounded by lush native vegetation and bordered to the north by a neighboring home, this Gulf-front opportunity offers a perfect blend…

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Q3 2023 Market Report - 30A and Surrounding Areas

Q3 2023 Market Report - 30A and Surrounding areas

As the curtain closes on summer and opens fully on fall, and soon winter, our beach communities witness a gentle shift from the vibrant summer hustle to a more peaceful setting, characterized by quiet walks along the shore and the soothing sound of waves signaling the new season. Beaches that were once teeming with tourists and bustling with economic activities during peak holiday times now embrace a calmer period. This change in pace paves the way for growing interest in real estate, with potential buyers seeing the less busy off-season as a prime time for property negotiations and acquisitions.

Recent trends in the real estate market along the Emerald Coast also…

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2019 Year - End Market Report

A DECADE AT A GLANCE

 Our strong final quarter was an appropriate capstone not only to a good year, but also to the end of a remarkable growth decade along our beautiful Emerald Coast.Global economic shifts to fundamental changes in the way we work and shop have only heightened the appeal of this area as a unique place of retreat and renewal.I hope you find the decade's final 2019 Year End Market Report intriguing, and know that I am here to help provide service for any of your Emerald Coast real estate needs. 

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Community Update — Major Upgrades are Coming to Alys Beach

With approximately 65 new homes under construction, 40 homes being designed, a new owners beach club underway and a fitness campus set to be completed by 2019 — It's safe to say that Alys Beach is getting some serious community updates. With 135 homes already completed, and many more being built across 158 acres of land, there will soon be 550 homes in total in this new urbanism community.

The new owner's beach club will offer top-of-the-line amenities, luxurious features and private access to all Alys Beach residents. December 2018, Hart Howerton will start construction on amenities in the beach club like an expansive new heated pool, a rooftop terrace to enjoy incredible views of the gulf and direct gateway access to the beach. The beach club will also…

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Designer Cottage in Old Seagrove with Large Price Improvement

Reduced Nearly $50,000 - Just in Time for the Holidays!

This charming Old Seagrove cottage is the perfect place to host holiday gatherings with friends and family. Cook a delicious feast in the gourmet kitchen with stainless steel appliances and soap stone countertops, gather in the spacious open living and dining area to enjoy a Christmas meal or share stories with a cup of coco surrounding the warm crackling double-sided fireplace.

3 bedrooms, 3 full bathrooms and over 2,200 square feet of living space provide the quintessential family beach home, with plenty of room for hosting and entertaining guests. 

Click Here to See Full Listing Details.

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5 Trendy Coastal Kitchens

The kitchen is often the heart of the household, and therefore should reflect you the most. We've rounded up some of our favorite trendy coastal kitchens for sale all along 30A. From a laid back beach style to a glam, sophisticated design we have a variety of seaside kitchens to give you inspiration. 

5. 1956 Beach Lane 
5 Bedrooms | 5 Bathrooms | 4,478 SQ FT

4. 46 E Seacrest Beach Blvd
3 Bedrooms | 3.5 Bathrooms | 2,006 SQ FT

3. 278 W Water Street
7 Bathrooms | 8 Full | 2 Half Baths | 5,463 SQ FT

2. 122 Hopetown Lane
4 Bedrooms | 4.5 Bathrooms | 2,973 SQ FT

1. 267 W Water Street
6 Bedrooms | 6.5 Bathrooms | 5,342 SQ FT

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Top Sotheby's International Realty Agents Gather for Market Leaders Forum In Santa Barbara, California

45 of the top Sotheby's International Realty agents from all across the country gathered in Santa Barbra, California the weekend of May 22nd to the 24th for the Market Leaders’ Forum, a two-day event focused on best practices, home tours, collaboration & strategic growth within the global real estate space. 

Those in attendance represented luxury markets from California to Florida, Hawaii to Illinois and throughout California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Massachusetts, Nevada, New York, Texas, Washington, and Washington, D.C. Over the course of the weekend the market leaders had an impressive agenda of meetings, forums, reception and property tours at some unbelievable Santa Barbra estates. The group toured…

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What $1 Million Dollars Can Buy on 30A

If you are considering buying a new home or investing in a rental property on 30A-- we have you covered! With a strong housing market and promising growth now is a great time to invest. From a quaint Seacrest cottage to a townhouse with Gulf views, we’ve complied a list of incredible properties for sale on 30A for $1,000,000 or less.

A French Inspired Estate
464 Wood Beach Drive | $779,900

Beautiful Custom Finishes
56 Pleasant Street | $829,900

Spacious Open Living Space
313 Morgans Trail | $849,000

A Private Outdoor Oasis
68 S Gulf Drive | $859,000

State-of-the-Art Kitchens
14 Mathis Cove | $$860,000

Exterior Living Space
65 Flatwoods Forest Loop |…

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