Premier Sale on 30A: Gulf Front Home Closed at Full Price

Another stunning success story from Scenic Sotheby’s International Realty — 61 West St. Lucia Lane has officially sold for $8.9 million, highlighting the power of experience, strategy, and a deeply rooted local presence.

61 W St Lucia

A Gulf-Front Gem

This exceptional home in The Retreat was more than just another listing. Originally sold to the seller over a decade ago, the property was recently positioned as a prime renovation candidate. Faced with several agent options, the seller ultimately entrusted Blake Morar and his team — a decision that paid off in a big way.

Market Mastery

Blake’s team strategically entered the property into a coming-soon program, creating early momentum and buzz.…

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30A Spring Spotlight: Upcoming Events & Real Estate Trends for April & May 2025

Beach Chairs on the Beach

Spring is in full swing along 30A, bringing perfect weather, exciting local events, and fresh opportunities in the real estate market. Whether you're planning a visit, looking to invest, or simply enjoying life on the Emerald Coast, here’s what you need to know for the rest of April and the upcoming month of May.

Upcoming Events on 30A: April & May 2025

April Events

  • South Walton Beaches Wine & Food Festival (April 24-27, Grand Boulevard Town Center)
    Enjoy four days of incredible wine tastings, culinary showcases, and live music from some of the best chefs, winemakers, and mixologists in the industry. A must-visit for food and wine lovers!

  • …

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34 Barrett Square #2E, Rosemary Beach Town Center

34 Barrett Square2 Bedroom | 2 Bathroom | 1,387 Sq. Ft. | Sold 3/17/25 for $1,810,000

This stunning Rosemary Beach Town Center condo didn’t stay on the market long — selling in just 7 days for 98% of the list price. Its unbeatable location, modern updates, and vibrant views made it an irresistible find for the lucky new owners.

"Blake and his team made selling our home effortless. Our property sold in just seven days, and they kept us informed throughout the entire process, making everything seamless. Over the past five years, we’ve bought and sold multiple properties along 30A with Blake and Scenic Sotheby’s International Realty, and each experience has been exceptional. Their deep market expertise, attention to…

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Strategic Luxury Real Estate Success: The 3202 Bay Estates Drive Story

How expert agents turned a challenging listing into a 99% of asking price sale in a buyer's market

3202 Bay Estates Drive

Featured in Our Latest Podcast Episode

Our latest podcast episode features an in-depth case study of one of the most challenging yet successful transactions of 2025. The episode examines how The Morar Group turned around the sale of 3202 Bay Estates Drive, a property that had previously struggled on the market despite its premium location and quality.

Listen to the full podcast here →

The Challenge: A Premium Property with Market Obstacles

When the owner of 3202 Bay Estates Drive approached The Morar Group at Scenic Sotheby's International Realty, the property…

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Blake Morar Talks Real Estate Strategy and Leadership on "Beyond the Closing Table" Podcast


 

In Episode 7 of "Beyond the Closing Table with Setco Services," Blake Morar, Owner and Broker of Scenic Sotheby’s International Realty and leader of the Morar Group, was featured to share his journey and insights from decades in the real estate industry.

The episode dives into Blake's career evolution — from early challenges to building one of the most respected luxury real estate teams along Florida’s Emerald Coast. He opens up about the shifting market dynamics, the importance of innovation, and how personalized client service remains at the heart of his success.

For anyone passionate about real estate, entrepreneurship, or leadership, this…

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Owning a Gulf-front home or condo on 30A isn’t just about waking up to breathtaking ocean views—it’s a lifestyle and a smart investment. These properties are some of the most exclusive on the market, offering a rare combination of luxury, financial growth, and long-term value.

With limited inventory and increasing demand, Gulf-front real estate continues to appreciate, making it a personal retreat and a valuable asset. But how does it stack up against other properties on 30A? Let’s look at what makes Gulf-front living so special, and why these homes are always in high demand.

Gulf-Front vs. Gulf-View: What’s the Difference?

One of buyers' biggest questions when considering 30A real estate is whether to invest in a Gulf-front or Gulf-view…

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Spring Break on the Emerald Coast: Where Fun Meets Paradise! 

Beach
Get ready for sun-soaked days, live music, and unforgettable adventures as the Emerald Coast transforms into the ultimate spring break destination! Whether you're dancing under the stars at 30Avenue’s Spring Break Concert Series, kicking off the season with a Flamingle Party at WaterColor Beach Club, or indulging in fresh Gulf seafood at Fish Fry Fridays, there’s something for everyone.

Explore pristine white-sand beaches, take a bike ride along scenic 30A, or find your zen with yoga in the park. Thrill-seekers can paddleboard through crystal-clear waters, while foodies and shoppers will love the Peddlers Pavilion Farmers Market and unique coastal boutiques.

From beachside bonfires and…

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Scenic Highway 30A is home to some of Florida’s most sought-after beachfront communities, each with distinct property values, rental demand, and lifestyle appeal. Grayton Beach and Rosemary Beach attract homebuyers and investors, but the choice depends on long-term goals.

Some buyers want a relaxed, nature-focused retreat with flexible rental opportunities. Others look for a high-end, planned community with strong luxury rental potential. With our experience in the Rosemary Beach and Grayton Beach real estate scene, we know what makes each market stand out and how to match buyers with the right property.

Location & Atmosphere

Grayton Beach is one of the oldest communities on 30A, with an unstructured, eclectic feel. The town developed…

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Some reasons to purchase a home in Santa Rosa Beach

Santa Rosa Beach, FL is a stunning coastal community that offers a range of opportunities for those looking to purchase a home from beach to bayou or lake to bay. Whether you are looking for a full-time residence, a second home, or an investment property, Santa Rosa Beach has something to offer for everyone. Here are some reasons why you might choose to purchase a home in Santa Rosa Beach and use it in each of these different scenarios.

As a Full-Time Residence

1. Natural Beauty

Santa Rosa Beach is home to some of the most beautiful and pristine beaches in the world as well as rare coastal dune lakes. With the crystal-clear waters and sugar-white sand of the Gulf of Mexico, multiple state…

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2025 30A Songwriters Festival

Songwriters Festival

The 16th annual 30A Songwriters Festival is scheduled for January 16-20, 2025, along Florida's scenic Highway 30A. This event offers a unique opportunity to experience live music in a picturesque setting while supporting the local arts community.

Why Attend the 30A Songwriters Festival?

  • Diverse Musical Experience: With over 250 performances by more than 125 artists across 30 venues, the festival showcases a wide range of musical genres and styles.

    30A Songwriters Festival

  • Intimate Venues: The festival's venues range from cozy listening rooms to larger amphitheaters, providing varied settings that enhance the connection between artists and audiences.

    30A Songwriters Festival

  • Support…

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