Off Market, On Point: How a $1.4M Home Sold Quietly and Strategically in Point Washington

Off Market, On Point: How a $1.4M Home Sold Quietly and Strategically in Point Washington

In last week’s blog, we touched on a standout example of an off-market sale in Point Washington that never made it to the MLS, yet connected the right buyer to the right property through trusted relationships and deep local knowledge. Now that the sale is complete, we’re taking a moment to highlight this exceptional home and the quiet strategy behind how it came together.

Tucked into the quiet beauty of Bay Magnolia, 333 Amelia Lane offered something increasingly rare: privacy, craftsmanship, and a true sense of place just minutes from the energy of 30A. Set on a full wooded acre in one of Point Washington’s most loved communities, this thoughtfully…

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Off-Market on 30A: What You’re Missing If You’re Only Watching MLS

Off-Market on 30A: What You’re Missing If You’re Only Watching MLS

Everyone watches the MLS.
Savvy buyers know it’s only part of the story.

The most desirable properties on 30A—the legacy residences, once-in-a-lifetime builds, the investment gems—don’t always make it to public view. In many cases, they’re spoken for before a photo is ever uploaded. Welcome to the off market.  

409 Needlerush Dr:  A wonderful example for Blake Morar, owner and broker of Scenic Sotheby's, and his ability to connect a buyer before the home came to market through our brokerage's extensive networking and ability to leverage relationships and client needs.

Access Is Everything and It’s Not Equal

Most buyers think…

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A Tale of Two Beaches: Comparing Alys and Rosemary Beach for Luxury Buyers

A Strategic Decision Between Two Icons of 30A

Tucked along the curve of Scenic Highway 30A, Alys Beach and Rosemary Beach stand as two of the most iconic coastal communities in Florida. Both designed and developed by Duany Plater Zyberk and Company (DPZ), the visionary firm behind Seaside, Rosemary and Alys intentionally reflect the core principles of “New Urbanism”: an approach to community planning that favors walkability, architectural harmony, and a deep sense of place.

To the casual visitor, they may seem cut from the same cloth with their walkable town centers, cobbled streets, striking architecture, and premium Gulf-front real estate. But seasoned buyers know: the experience of owning in each is remarkably distinct. From design…

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22 W. Lupin Beach Drive Sells for $5.29M: A Showcase of Coastal Sophistication and Strategic Collaboration

22 W. Lupin Beach Drive Sells for $5.29M: A Showcase of Coastal Sophistication and Strategic Collaboration

The recent $5,293,252 sale of 22 W. Lupin Beach Drive in Inlet Beach is more than a headline—it’s a milestone for one of 30A’s most exciting emerging communities. As the first home sale in Lupin Beach, a new boutique neighborhood located just outside of Rosemary Beach, this transaction reflects the enduring strength of the high-end coastal market and the strategic partnerships that continue to shape it.

Listed at $4.9 million and closing above ask, the home was represented by Blake Morar and Chris Abbott, co-owners and brokers of Scenic Sotheby’s International Realty. The listing was entrusted to them by the seller, EBSCO, the visionary…

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Top Sale on 30A for April 2025

Top Sale on 30A for April 2025

The sale of 101 S Founders Lane in Watersound Beach has officially marked the highest recorded transaction along Scenic Highway 30A for April 2025. This significant sale reflects the continued strength of the Watersound Beach and broader 30A luxury real estate market, underscoring the area's enduring appeal among high-end buyers.

A Coastal Masterpiece in Watersound Beach

Located just steps from the white sands and emerald waters of the Gulf of Mexico, 101 S Founders Lane showcases the finest in coastal luxury living. This thoughtfully designed home features:

• Sold 4/9/25 for $11,250,00

• 5 Bedrooms | 5.5 Bathrooms

• Over 5,000 Square Feet of Impeccable Living Space

• Gulf Views from…

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Premier Sale on 30A: Gulf Front Home Closed at Full Price

Premier Sale on 30A: Gulf Front Home Closed at Full Price

Another stunning success story from Scenic Sotheby’s International Realty — 61 West St. Lucia Lane has officially sold for $8.9 million, highlighting the power of experience, strategy, and a deeply rooted local presence.

A Gulf-Front Gem

This exceptional home in The Retreat was more than just another listing. Originally sold to the seller over a decade ago, the property was recently positioned as a prime renovation candidate. Faced with several agent options, the seller ultimately entrusted Blake Morar and his team — a decision that paid off in a big way.

Market Mastery

Blake’s team strategically entered the property into a coming-soon program, creating early momentum and buzz.…

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30A Spring Spotlight: Upcoming Events & Real Estate Trends for April & May 2025

30A Spring Spotlight: Upcoming Events & Real Estate Trends for April & May 2025

Spring is in full swing along 30A, bringing perfect weather, exciting local events, and fresh opportunities in the real estate market. Whether you're planning a visit, looking to invest, or simply enjoying life on the Emerald Coast, here’s what you need to know for the rest of April and the upcoming month of May.

Upcoming Events on 30A: April & May 2025

April Events

• South Walton Beaches Wine & Food Festival (April 24-27, Grand Boulevard Town Center)
  Enjoy four days of incredible wine tastings, culinary showcases, and live music from some of the best chefs, winemakers, and mixologists in the industry. A must-visit for food and wine lovers!

• …

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Sold - Elegant Top-Floor Condo A Refined Retreat In Rosemary Beach

34 Barrett Square #2E, Rosemary Beach Town Center

2 Bedroom | 2 Bathroom | 1,387 Sq. Ft. | Sold 3/17/25 for $1,810,000

This stunning Rosemary Beach Town Center condo didn’t stay on the market long — selling in just 7 days for 98% of the list price. Its unbeatable location, modern updates, and vibrant views made it an irresistible find for the lucky new owners.

"Blake and his team made selling our home effortless. Our property sold in just seven days, and they kept us informed throughout the entire process, making everything seamless. Over the past five years, we’ve bought and sold multiple properties along 30A with Blake and Scenic Sotheby’s International Realty, and each experience has been exceptional. Their deep market expertise, attention to…

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Strategic Luxury Real Estate Success: The 3202 Bay Estates Drive Story

Strategic Luxury Real Estate Success: The 3202 Bay Estates Drive Story

How expert agents turned a challenging listing into a 99% of asking price sale in a buyer's market

Featured in Our Latest Podcast Episode

Our latest podcast episode features an in-depth case study of one of the most challenging yet successful transactions of 2025. The episode examines how The Morar Group turned around the sale of 3202 Bay Estates Drive, a property that had previously struggled on the market despite its premium location and quality.

Listen to the full podcast here →

The Challenge: A Premium Property with Market Obstacles

When the owner of 3202 Bay Estates Drive approached The Morar Group at Scenic Sotheby's International Realty, the property…

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Luxury Real Estate Insights From the Expert

Blake Morar Talks Real Estate Strategy and Leadership on "Beyond the Closing Table" Podcast

In Episode 7 of "Beyond the Closing Table with Setco Services," Blake Morar, Owner and Broker of Scenic Sotheby’s International Realty and leader of the Morar Group, was featured to share his journey and insights from decades in the real estate industry.

The episode dives into Blake's career evolution — from early challenges to building one of the most respected luxury real estate teams along Florida’s Emerald Coast. He opens up about the shifting market dynamics, the importance of innovation, and how personalized client service remains at the heart of his success.

For anyone passionate about real estate, entrepreneurship, or leadership, this…

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