Case Study: Gulf-Front Home In 30A’s Most Private Community

Retreat Beach Front Homes

36 E St Lucia Ln

5 Bedroom | 6.5 Bathroom | 5,523 Sq. St | Sold4/26/24 for $12,700,000 

Perched on coastal dunes, this beachfront home embodies the prestige of The Retreat, 30A’s most coveted community. Extending to the water's edge, this meticulously built property offers uninterrupted 180-degree views from Destin to Panama City Beach and features year-round outdoor living, creating a unique opportunity. Its appeal, combined with a multi-phase marketing strategy, enabled 36 East Saint Lucia Lane to enter escrow in less than 30 days, marking the first west 30A property above $10 million to go under contract and close in 2024.

When the sellers acquired this exceptional property, they sought to enhance it to blend seamlessly with the beauty of The Retreat. Refining the exterior to a softer coastal shade enhanced both the home's enjoyment and its appeal for prospective buyers. They also refreshed the interior with carefully chosen furnishings and enhanced the exterior for optimal outdoor living.

36 E St Lucia Lane

A comprehensive outdoor renovation by Gulfview Construction added a summer kitchen, a spacious al fresco dining area, and a commercial-grade pergola with a mechanical vent, ensuring year-round outdoor enjoyment. This renewed offering was carefully packaged for public presentation, requiring months of work on media assets, marketing materials, and campaigns in publications like The New York Times.

After the buyer reviewed the marketing materials and visited the property, we collaborated with their representatives to facilitate clear communication and strategize a mutually beneficial agreement. During the contract period, we ensured that reliable contractors were on call to swiftly handle repairs and met with the buyers to review the completed work, giving them peace of mind as they made the highest-priced purchase of the year.

The sale, finalized at $12.7 million, reaffirms the value of properties on the west side of 30A, particularly those on the beach, and signals a strong market as we approach the summer season on the Emerald Coast.


Ron Hefner, a broker associate at Scenic Sotheby’s International Realty, earned his degree from the University of Wisconsin and has been a dedicated agent on the Emerald Coast since 2010. He consistently received the “Extraordinary Award” for five consecutive years for annual sales exceeding $15 million, assisting over 500 clients and surpassing $300 million in total sales.

While his impressive results are evident, it's his passion and commitment that set him apart. He serves a diverse clientele across different property types, and his personality, work ethic, and deep market knowledge help him consistently achieve top agent status.

Ron specializes in the 30A, Miramar Beach, Destin, and Panama City Beach markets. He connects with local communities, participates in events, and supports area businesses. Ron, his wife Bailey, their two children, Boone and Lilly, and their border collie, Benelli, embrace beach life and enjoy exploring national parks and attending local live music. Ron starts his mornings at the gym, plays soccer weekly, and snowboards in the Rockies every winter.

For additional Details call ron hefner at 850-461-8886.
Posted by The Morar Group on


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