Strength in Selectivity: 30A's $10M+ Market Reveals Extraordinary Growth

After 28 years as a real estate advisor along this remarkable coastline, I've witnessed numerous market cycles. None has been quite as fascinating as what we've observed in 30A's ultra-luxury segment over the past two years.

The numbers tell an extraordinary story. In the most exclusive segment homes commanding $10 million and above we've seen transactions more than double in just one year, with 18 properties finding new stewards compared to 8 the previous year. This analysis covers the complete market cycles from May 2023 through April 2025, with data current as of May 20, 2025.

The Quiet Boom

What makes this surge particularly fascinating to me is how it has…

453 Views, 0 Comments

Read Full Post

Over two decades of analyzing thousands of high-end transactions along 30A, I’ve seen few moments as pivotal as what we’re experiencing now. The 30A luxury real estate market in 2025 is evolving, not crashing. For buyers and sellers who understand the shifting dynamics, this year presents strategic buying and selling opportunities unlike anything we've seen since the post-2020 boom. Here's what smart investors and real estate enthusiasts need to know to navigate this high-stakes, data-driven environment.

Hidden Trends in 30A’s 2025 Luxury Real Estate Market

The headlines scream caution, yet the data whispers opportunity. These are not just trends. They are signals. And interpreting them correctly starts with who you trust to guide you. After…

504 Views, 0 Comments

Read Full Post

Easter Weekend on the Emerald Coast: Where to Eat, Hunt, and Celebrate

Easter on the beach

We're embracing the Easter spirit with an exciting lineup of events perfect for all ages. Whether you're craving a gourmet brunch, eager for an egg hunt, or looking to set sail on a scenic dinner cruise, there's something for everyone. Here’s where to celebrate in style:

The Big Chill 30A: Easter Sunday Bash

7000 E. Co. Hwy. 30A, Rosemary Beach | (850) 213-0782
Sunday, April 20

The fun kicks off at 1 p.m. with face painting, craft stations by Uniquely Clever (fees apply), and special photo ops with the Easter Bunny from 1–3 p.m. Don't miss the lively egg hunt at 2 p.m.—kids will trick-or-treat for eggs throughout The Big Chill and nearby shops. Bring a basket and be on…

348 Views, 0 Comments

Read Full Post

38 South Cartagena: Honoring Rosemary Beach’s Past, Defining Its Future

38 South Cartagena embodies the essence of what Rosemary Beach was designed to be, while offering a glimpse into its future. This rare 75-foot Gulf-front parcel features a three-bedroom main home, inspired by the iconic Pitot House in New Orleans, and a charming one-bedroom carriage house for effortless guest accommodations.

A part of the original beachfront in the community, this property reflects the charismatic Creole architecture envisioned for Rosemary Beach, with a distinctive roofline and sweeping views of the Gulf’s rolling waves. Surrounded by lush native vegetation and bordered to the north by a neighboring home, this Gulf-front opportunity offers a perfect blend…

403 Views, 0 Comments

Read Full Post

Imagine a place where luxury meets small-town charm, cobblestone streets wind through lush greenery, and every home is a testament to timeless design. Welcome to Rosemary Beach, a meticulously planned community that has become one of the crown jewels along Florida’s Scenic Highway 30A. This picturesque town was built with the principles of New Urbanism and now boasts an average home price of $4.5 million, making it more than just a dream location for those seeking a coastal escape but also a smart investment opportunity. With extensive experience in the Rosemary Beach Florida real estate market, the Morar Group is uniquely positioned to help buyers and sellers navigate this exclusive community.

Architectural Appeal and Timeless Design

Rosemary…

648 Views, 0 Comments

Read Full Post

Owning property on Florida’s 30A allows you access to more than just stunning beaches and vibrant communities but also various tax benefits and incentives. Whether looking for condos for sale on 30A or exploring other property types, understanding these financial perks can make your investment even more rewarding. Here’s a look at some advantages available to 30A property owners from our real estate professionals at The Morar Group.

Homestead Exemption

The homestead exemption is a significant tax benefit for homeowners in Florida. If the property is your permanent residence, you can reduce its taxable value by up to $50,000. This exemption applies to 30A new homes for sale bought to be used as a primary residence. The first $25,000 of this…

639 Views, 0 Comments

Read Full Post

The Morar Group Recognized  in 2024 RealTrends Verified + The Thousand Rankings

SANTA ROSA BEACH, Fla. – Scenic Sotheby’s International Realty proudly announces that the Morar Group has been recognized in the 2024 RealTrends Verified + The Thousand rankings. This annual report identifies America's top 1,000 residential real estate agents and teams based on 2023 sales volume and transaction sides. The group, consisting of broker-owner Blake Morar and broker associate Ron Hefner, ranked within the top 1.5% of real estate agents nationwide for sales volume and placed No. 51 among small teams in Florida for sales volume.

Key transactions contributing to their success include the sale of 96 Camp Creek Point Drive in…

926 Views, 0 Comments

Read Full Post

Imagine waking up to the serene sounds of waves gently lapping against the shore, your mornings greeted by breathtaking vistas of turquoise waters, and your afternoons spent leisurely on balconies, soaking in the dance of the waves. Whether you’re planning to make it your home or use it as a rental investment, a Gulf Front condo on 30A can turn this dream into reality. The Morar Group is dedicated to guiding you through every step of the process, including exploring Gulf front condos for sale and suitable financing options to make your journey to owning a piece of this coastal paradise smooth and fulfilling.

Traditional Financing Options

Traditional financing options are the most common methods used by investors to purchase properties:

  • …

474 Views, 0 Comments

Read Full Post

Welcome to the serene stretch of the 30A corridor in Northwest Florida, a picturesque expanse of coastline that is the epitome of relaxed, upscale living. This scenic area is well-known for its sugar-white sand beaches, emerald waters, and quaint beachside communities, each offering a unique lifestyle and real estate opportunities. In this article, we'll explore two of these charming communities: Seagrove Beach and Blue Mountain Beach. Whether you are contemplating a vacation home or a permanent residence, understanding what each location has to offer can help you make an informed decision. So, let's dive into the details of Seagrove Beach and look at Blue Mountain Beach homes for sale.

Blue Mountain Beach Homes for Sale

Blue Mountain Beach…

627 Views, 0 Comments

Read Full Post

Buying a house is always a dream come true for individuals and families. It comes with so much warmth and comfort. The charming communities on Florida's famed Scenic Highway 30A offer a lifestyle like any other. With so many ideal options to pick from, choosing the perfect beach haven can be demanding. This guide dives deep into the unique features of Seagrove Beach and Blue Mountain Beach, helping you get an idea of these communities that align perfectly with your dream, taste, and style.

Seagrove Beach: Bustling Charm

  1. Location and Vibe:

Seagrove Beach is located in the heart of 30A. Seagrove Beach is alive with color and vitality. Seagrove Beach provides the best of both worlds, bordered to the west by the well-known Seaside and to…

751 Views, 0 Comments

Read Full Post