A Seaside, FL Milestone Sale

2182 E County Highway 30A

2182 E Co Hwy 30A in Seaside6 Bedrooms | 6 .5 Bathrooms | 5,335 SqFt | Sold for $12,390,000

The picturesque coastal town of Seaside, Florida, recently witnessed a significant milestone in its real estate market with the sale of 2182 E County Highway 30A, also known as "The Cerulean." This remarkable property commanded a sale price of $12,390,000, a transaction noteworthy not only for its substantial value but also for the tactical marketing strategy employed in the sale process.

The Cerulean: A Beacon of Luxury

"The Cerulean", aptly named for its backdrop of shimmering turquoise waters, is not just a home; it's a masterpiece of design and architecture. Designed by Eric Watson and constructed by Dune Construction and Development LLC, this gulf-front marvel is a blend of luxury and tranquility. With six bedrooms and six-and-a-half bathrooms, the property spans from 30A to the sand dunes, offering breathtaking views of the Gulf of Mexico. The interiors, curated by Erika Powell of Urban Grace Interiors, perfectly complement the serene beachfront setting.


2182 E Co Hwy 30A Overview

Strategic Collaboration in Marketing

The successful sale of "The Cerulean" can be attributed to the strategic collaboration between Blake Morar, Broker and Owner of Scenic Sotheby's International Realty, and Jacky Barker of Seaside Realty. Brought in by the seller, Morar worked in tandem with Barker to elevate the property's position in the market, ‚Äč‚Äčleveraging the power of the Sotheby's International Realty Brand. Their combined expertise was pivotal in enhancing the property's visibility, accentuating its unique luxury features, and engaging high-end buyers effectively.

A compelling aspect of the sale was the buyer's existing ties to the Seaside community, illustrating the strong local bonds and the allure of the lifestyle that Seaside offers. The marketing strategy's success was evident in its ability to engage an existing homeowner within the community, reinforcing the notion that "The Cerulean" is more than a home; it's part of a coveted lifestyle.

This transaction not only reflects the efficacy of a targeted marketing approach but also the critical role that seasoned real estate professionals play in navigating and succeeding in the high-stakes world of luxury property sales. The purchase of "The Cerulean" by a community insider is a testament to the desirability of Seaside's living experience and the effectiveness of strategic marketing in the real estate sector.

 2182 E Co Hwy 30A Interior

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Posted by The Morar Group on


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