Coastal Elegance Meets New Urbanism: A WaterColor Success Story

5 Bedrooms | 5 Full 2 Half Bathrooms | 5,086 Sq. Ft | Sold at $6,400,000

409 Needlerush Drive is more than a home—it’s a lifestyle. Located in the heart of WaterColor, Santa Rosa Beach’s iconic new urbanism community, this stunning lakefront property offers a perfect blend of luxury and connection. Designed by acclaimed architect Chris Stoyles and featuring interiors by Erika Powell of Urban Grace, this home captures the essence of refined coastal living.

Whether enjoying its tranquil views of Western Lake, exploring WaterColor’s world-class amenities, or hosting unforgettable gatherings in its thoughtfully designed spaces, 409 Needlerush Drive stands as a testament to exceptional design and unparalleled location.

Meeting Seller Needs: A Seamless Transition

The sellers, seeking a swift and discreet sale to accommodate their transition to a new full-time residence, found the perfect solution through the Sotheby’s International Realty network and Blake's guidance. By leveraging the "coming soon" program, the home was strategically introduced to a select audience of luxury buyers, creating exclusivity and demand before hitting the broader market.

 Strategic Marketing: Generating Immediate Interest

Our marketing strategy for 409 Needlerush Drive was tailored to emphasize its unique qualities and attract the right buyer. Key elements included:

• Exclusive Pre-Market Showcase: A 10-day preview allowed select agents to present the property to qualified buyers actively seeking luxury homes in WaterColor.

• Global Reach Through Sotheby’s International Realty: The extensive Sotheby’s network connected the property with buyers worldwide, increasing exposure and interest.

• Immersive Digital Assets: High-quality photos, a captivating video, and SEO-optimized content showcased the home’s features to a select audience.

A Buyer’s Dream Home

For the buyers, 409 Needlerush Drive was the perfect match, meeting their needs better than their custom home build in progress. Key highlights included:

• Expansive Layout: A three-and-a-half-level main residence and two-level carriage house provide ample space for family and guests.

• Chef’s Kitchen: Sub-Zero and Wolf appliances anchor this stunning culinary space, designed for both casual family meals and elegant entertaining.

• Seamless Indoor-Outdoor Living: Featuring a 60'+ resort-style pool, this home blurs the boundaries between indoor and outdoor spaces, creating an effortless connection with nature. Multiple entertainment spaces flow naturally into the outdoors, embracing WaterColor’s connection to nature.

• Private Cupola: This architectural element provides a tranquil retreat for enjoying breathtaking views of Western Lake and serene sunset moments.

Property Features at a Glance

• Location: Prime Phase III position in WaterColor, combining privacy and access to top-tier amenities.

• Design: Architect Chris Stoyles and interior designer Erika Powell (Urban Grace) infused the home with timeless elegance.

• Amenities: Proximity to WaterColor’s exclusive beach club, nature trails, community pools, and more.

• Lakefront Living: Direct views of Western Lake enhance the serene, upscale atmosphere.

A Rare Opportunity: The WaterColor Market

Selling a home for over $6 million in WaterColor does not happen all that often. In fact, there have only been 7 sales over $6 million year to date, with an average days on market (DOM) of just 50 days, compared to 116 days for all homes sold in WaterColor in the last 12 months. This scarcity highlights the unique nature of properties like 409 Needlerush Drive and underscores why we went out of our way to ensure every detail of this sale went smoothly. Both the property and our clients deserved the utmost dedication, and we made it our mission to deliver just that.

Whether you’re buying, selling, or simply exploring the beauty of WaterColor in Santa Rosa Beach, Morar Group is your partner for luxury real estate success.

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