Over two decades of analyzing thousands of high-end transactions along 30A, I’ve seen few moments as pivotal as what we’re experiencing now. The 30A luxury real estate market in 2025 is evolving, not crashing. For buyers and sellers who understand the shifting dynamics, this year presents strategic buying and selling opportunities unlike anything we've seen since the post-2020 boom. Here's what smart investors and real estate enthusiasts need to know to navigate this high-stakes, data-driven environment.

Hidden Trends in 30A’s 2025 Luxury Real Estate Market

The headlines scream caution, yet the data whispers opportunity. These are not just trends. They are signals. And interpreting them correctly starts with who you trust to guide you. After…

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22 W. Lupin Beach Drive Sells for $5.29M: A Showcase of Coastal Sophistication and Strategic Collaboration

Lupin

The recent $5,293,252 sale of 22 W. Lupin Beach Drive in Inlet Beach is more than a headline—it’s a milestone for one of 30A’s most exciting emerging communities. As the first home sale in Lupin Beach, a new boutique neighborhood located just outside of Rosemary Beach, this transaction reflects the enduring strength of the high-end coastal market and the strategic partnerships that continue to shape it.

Listed at $4.9 million and closing above ask, the home was represented by Blake Morar and Chris Abbott, co-owners and brokers of Scenic Sotheby’s International Realty. The listing was entrusted to them by the seller, EBSCO, the visionary…

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Top Sale on 30A for April 2025

The sale of 101 S Founders Lane in Watersound Beach has officially marked the highest recorded transaction along Scenic Highway 30A for April 2025. This significant sale reflects the continued strength of the Watersound Beach and broader 30A luxury real estate market, underscoring the area's enduring appeal among high-end buyers.

101 Founders Roof

A Coastal Masterpiece in Watersound Beach

Located just steps from the white sands and emerald waters of the Gulf of Mexico, 101 S Founders Lane showcases the finest in coastal luxury living. This thoughtfully designed home features:

  • Sold 4/9/25 for $11,250,00

  • 5 Bedrooms | 5.5 Bathrooms

  • Over 5,000 Square Feet of Impeccable Living Space

  • Gulf Views from…

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Premier Sale on 30A: Gulf Front Home Closed at Full Price

Another stunning success story from Scenic Sotheby’s International Realty — 61 West St. Lucia Lane has officially sold for $8.9 million, highlighting the power of experience, strategy, and a deeply rooted local presence.

61 W St Lucia

A Gulf-Front Gem

This exceptional home in The Retreat was more than just another listing. Originally sold to the seller over a decade ago, the property was recently positioned as a prime renovation candidate. Faced with several agent options, the seller ultimately entrusted Blake Morar and his team — a decision that paid off in a big way.

Market Mastery

Blake’s team strategically entered the property into a coming-soon program, creating early momentum and buzz.…

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30A Spring Spotlight: Upcoming Events & Real Estate Trends for April & May 2025

Beach Chairs on the Beach

Spring is in full swing along 30A, bringing perfect weather, exciting local events, and fresh opportunities in the real estate market. Whether you're planning a visit, looking to invest, or simply enjoying life on the Emerald Coast, here’s what you need to know for the rest of April and the upcoming month of May.

Upcoming Events on 30A: April & May 2025

April Events

  • South Walton Beaches Wine & Food Festival (April 24-27, Grand Boulevard Town Center)
    Enjoy four days of incredible wine tastings, culinary showcases, and live music from some of the best chefs, winemakers, and mixologists in the industry. A must-visit for food and wine lovers!

  • …

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Easter Weekend on the Emerald Coast: Where to Eat, Hunt, and Celebrate

Easter on the beach

We're embracing the Easter spirit with an exciting lineup of events perfect for all ages. Whether you're craving a gourmet brunch, eager for an egg hunt, or looking to set sail on a scenic dinner cruise, there's something for everyone. Here’s where to celebrate in style:

The Big Chill 30A: Easter Sunday Bash

7000 E. Co. Hwy. 30A, Rosemary Beach | (850) 213-0782
Sunday, April 20

The fun kicks off at 1 p.m. with face painting, craft stations by Uniquely Clever (fees apply), and special photo ops with the Easter Bunny from 1–3 p.m. Don't miss the lively egg hunt at 2 p.m.—kids will trick-or-treat for eggs throughout The Big Chill and nearby shops. Bring a basket and be on…

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34 Barrett Square #2E, Rosemary Beach Town Center

34 Barrett Square2 Bedroom | 2 Bathroom | 1,387 Sq. Ft. | Sold 3/17/25 for $1,810,000

This stunning Rosemary Beach Town Center condo didn’t stay on the market long — selling in just 7 days for 98% of the list price. Its unbeatable location, modern updates, and vibrant views made it an irresistible find for the lucky new owners.

"Blake and his team made selling our home effortless. Our property sold in just seven days, and they kept us informed throughout the entire process, making everything seamless. Over the past five years, we’ve bought and sold multiple properties along 30A with Blake and Scenic Sotheby’s International Realty, and each experience has been exceptional. Their deep market expertise, attention to…

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Strategic Luxury Real Estate Success: The 3202 Bay Estates Drive Story

How expert agents turned a challenging listing into a 99% of asking price sale in a buyer's market

3202 Bay Estates Drive

Featured in Our Latest Podcast Episode

Our latest podcast episode features an in-depth case study of one of the most challenging yet successful transactions of 2025. The episode examines how The Morar Group turned around the sale of 3202 Bay Estates Drive, a property that had previously struggled on the market despite its premium location and quality.

Listen to the full podcast here →

The Challenge: A Premium Property with Market Obstacles

When the owner of 3202 Bay Estates Drive approached The Morar Group at Scenic Sotheby's International Realty, the property…

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Blake Morar Talks Real Estate Strategy and Leadership on "Beyond the Closing Table" Podcast


 

In Episode 7 of "Beyond the Closing Table with Setco Services," Blake Morar, Owner and Broker of Scenic Sotheby’s International Realty and leader of the Morar Group, was featured to share his journey and insights from decades in the real estate industry.

The episode dives into Blake's career evolution — from early challenges to building one of the most respected luxury real estate teams along Florida’s Emerald Coast. He opens up about the shifting market dynamics, the importance of innovation, and how personalized client service remains at the heart of his success.

For anyone passionate about real estate, entrepreneurship, or leadership, this…

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Owning a Gulf-front home or condo on 30A isn’t just about waking up to breathtaking ocean views—it’s a lifestyle and a smart investment. These properties are some of the most exclusive on the market, offering a rare combination of luxury, financial growth, and long-term value.

With limited inventory and increasing demand, Gulf-front real estate continues to appreciate, making it a personal retreat and a valuable asset. But how does it stack up against other properties on 30A? Let’s look at what makes Gulf-front living so special, and why these homes are always in high demand.

Gulf-Front vs. Gulf-View: What’s the Difference?

One of buyers' biggest questions when considering 30A real estate is whether to invest in a Gulf-front or Gulf-view…

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