38 South Cartagena: Honoring Rosemary Beach’s Past, Defining Its Future

38 South Cartagena embodies the essence of what Rosemary Beach was designed to be, while offering a glimpse into its future. This rare 75-foot Gulf-front parcel features a three-bedroom main home, inspired by the iconic Pitot House in New Orleans, and a charming one-bedroom carriage house for effortless guest accommodations.

A part of the original beachfront in the community, this property reflects the charismatic Creole architecture envisioned for Rosemary Beach, with a distinctive roofline and sweeping views of the Gulf’s rolling waves. Surrounded by lush native vegetation and bordered to the north by a neighboring home, this Gulf-front opportunity offers a perfect blend of current enjoyment and redevelopment potential.

The most important goal when beginning to communicate with the sellers was to identify a value on the home that reflected the rarity of the offering as well as its redevelopment opportunity.  After establishing a price range that aligned with the sellers’ expectations, we carefully timed the market launch to coincide with optimal conditions with minimal competition and at a time where high dollar purchases have historically gone under contract. 

Our strategic approach highlighted the home’s existing charm while showcasing its redevelopment opportunities. A comprehensive marketing plan included full media production, a detailed custom website showcasing the property’s intrinsic value, and a timeline tailored for maximum impact.

We began developing a whisper campaign, with the goal of identifying current Rosemary Beach homeowners with a personal or emotional connection to the property, its location, and its unique potential. This approach yielded quick results. Days before the scheduled public launch, we moved into escrow with a savvy buyer who understood the value of the offering, navigating due diligence, necessary repairs, and three holidays with precision.

Closing successfully at $17,500,000, 38 South Cartagena now holds the distinction of being the highest sale in Rosemary Beach since 2022. This remarkable transaction underscores the enduring value of premier homes and homesites in 30A’s most sought-after beach communities.

"Blake is a true professional. He gave me great advice and was honest to a "T". He never pressured and always listened to what my needs were. I would recommend him 100%. Thank you, Blake!" -Seller of 38 South Cartagena