A Strategic Decision Between Two Icons of 30A

Tucked along the curve of Scenic Highway 30A, Alys Beach and Rosemary Beach stand as two of the most iconic coastal communities in Florida. Both designed and developed by Duany Plater Zyberk and Company (DPZ), the visionary firm behind Seaside, Rosemary and Alys intentionally reflect the core principles of “New Urbanism”: an approach to community planning that favors walkability, architectural harmony, and a deep sense of place.

 

To the casual visitor, they may seem cut from the same cloth with their walkable town centers, cobbled streets, striking architecture, and premium Gulf-front real estate. But seasoned buyers know: the experience of owning in each is remarkably distinct. From design…

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Strength in Selectivity: 30A's $10M+ Market Reveals Extraordinary Growth

After 28 years as a real estate advisor along this remarkable coastline, I've witnessed numerous market cycles. None has been quite as fascinating as what we've observed in 30A's ultra-luxury segment over the past two years.

The numbers tell an extraordinary story. In the most exclusive segment homes commanding $10 million and above we've seen transactions more than double in just one year, with 18 properties finding new stewards compared to 8 the previous year. This analysis covers the complete market cycles from May 2023 through April 2025, with data current as of May 20, 2025.

The Quiet Boom

What makes this surge particularly fascinating to me is how it has…

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Over two decades of analyzing thousands of high-end transactions along 30A, I’ve seen few moments as pivotal as what we’re experiencing now. The 30A luxury real estate market in 2025 is evolving, not crashing. For buyers and sellers who understand the shifting dynamics, this year presents strategic buying and selling opportunities unlike anything we've seen since the post-2020 boom. Here's what smart investors and real estate enthusiasts need to know to navigate this high-stakes, data-driven environment.

Hidden Trends in 30A’s 2025 Luxury Real Estate Market

The headlines scream caution, yet the data whispers opportunity. These are not just trends. They are signals. And interpreting them correctly starts with who you trust to guide you. After…

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22 W. Lupin Beach Drive Sells for $5.29M: A Showcase of Coastal Sophistication and Strategic Collaboration

Lupin

The recent $5,293,252 sale of 22 W. Lupin Beach Drive in Inlet Beach is more than a headline—it’s a milestone for one of 30A’s most exciting emerging communities. As the first home sale in Lupin Beach, a new boutique neighborhood located just outside of Rosemary Beach, this transaction reflects the enduring strength of the high-end coastal market and the strategic partnerships that continue to shape it.

Listed at $4.9 million and closing above ask, the home was represented by Blake Morar and Chris Abbott, co-owners and brokers of Scenic Sotheby’s International Realty. The listing was entrusted to them by the seller, EBSCO, the visionary…

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Top Sale on 30A for April 2025

The sale of 101 S Founders Lane in Watersound Beach has officially marked the highest recorded transaction along Scenic Highway 30A for April 2025. This significant sale reflects the continued strength of the Watersound Beach and broader 30A luxury real estate market, underscoring the area's enduring appeal among high-end buyers.

101 Founders Roof

A Coastal Masterpiece in Watersound Beach

Located just steps from the white sands and emerald waters of the Gulf of Mexico, 101 S Founders Lane showcases the finest in coastal luxury living. This thoughtfully designed home features:

  • Sold 4/9/25 for $11,250,00

  • 5 Bedrooms | 5.5 Bathrooms

  • Over 5,000 Square Feet of Impeccable Living Space

  • Gulf Views from…

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