Our Marketing Approach

Selling your home for top dollar is our number one commitment to you. At The Morar Group, we employ an aggressive marketing campaign to ensure that your property is highly profiled and well represented.

Here is just a sampling of what The Morar Group offers:

Online Marketing

Did you know that over 90 percent of home buyers start their search online? This is why in today’s real estate market it’s critical to get the most exposure for your home. A successful sale no longer means simply putting a sign in your front yard or advertising in the local paper. Instead we meticulously create a program to target buyers so they will make an appointment to view your property.

View our Online Marketing Brochure

Niche Magazine:

Selling Scenic 30A Real EstateNiche Magazine is an online semi-annual, comprehensive study of Scenic 30A luxury homes, beach homes, gulf front properties and estates in South Walton, providing listings. maps, architectural renderings and in-depth community profiles.

Listings are accompanied by stunning photography, neighborhood information and lot and neighborhood maps, all showcasing listings to the best advantage.

Whether listing or buying luxury real estate in South Walton, Scenic Sotheby's International Realty and The Morar Group offers proven brand equity and exclusive resources unique in our marketplace. View now, by clicking on the image of Niche Magazine.


Forget the Year of Mobile -It's Actually the Year of Video." - AdAge

Scenic Sotheby International Realty"Ad execs think online video ads are equally or more effective than television ads at reaching audiences" - e Marketer

Property Video Marketing

Now more than ever video is playing a significant role in successfully marketing property for sale.

Video satisfies many needs for homebuyers:

  1. 86% of homebuyers use video to find out more about a specific community
  2. 73% of homeowners said they’re more likely to list with a realtor who offers to create a video for them
  3. 70% use video to see what the inside of the home looked like.
    Sources: Google, NAR


2015 International Advertising Campaign

Scenic Sotheby's International Realty AdvertisingDesigned to deliver an astounding 800 million media impressions, our 2015 media plan includes a  variety of global partners that reinforce our brand's industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our network to a broad audience of consumers who value the unique.

View our 2015 Global Media Plan

View our 2015 Global Media Strategy Brochure

View our 2015 Property Distribution Plan

Sotheby's International Realty brand's unique media partnerships

Click here to view the 2015 Exclusivity Chart

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